One of the facts which give Croatia a lot of advantage is its location: being located right on the border of continental and Mediterranean climates enables the production of top quality medicinal plants and organic food.
That’s why, in 2004, a fair which was supposed to attract producers from all over Croatia and neighboring countries was started in Dubrovnik, and it has grown substantially in previous years, to now become one of the leading such gatherings of producers of healthy foods and medicinal plants and herbs in the region.The fair is organized with several goals in mind, which include raising consciousness of the importance of producing and consuming healthier foods, ecological standards in the food production, sustainable development, and balance between the nature, economy and people. Those goals are achieved each year through education in lectures, workshops, round tables and scientific congress meetings. To promote higher quality of exhibitors’ presentations and ecological products, the organizers have established rewards for the best presentation, the best product, the best herbal product, and contribution for promotion of eco–economy in Croatia.
Each year, organisations participating in the fair include the Ministry of Economy, Ministry of Agriculture, Ministry of Tourism, Croatian National Tourist Board, Croatian Chamber of Commerce, Croatian Chamber of Trades and Crafts, Dubrovnik–Neretva County and City of Dubrovnik. In addition to those institutional participants, numerous leading Croatian and international scientists and reputable producers in the field have confirmed their attendance at the fair.
So, if you are in any way interested in activities aimed to promote sustainable development and healthy way of living by using ecologically acceptable products, you should consider going to Babin Kuk and Dubrovnik for the Mediterranean Fair, as it is probably the best place in Croatia to learn more about the healthy foods production in the Mediterranean region.